We are on the search for spokes models and brand ambassadors of all nationalities for the Project Curve Appeal Movement. These fabulous women are the models and representatives for the movement and are called FOCA (Faces of Curve Appeal). FOCA spokes models represent the brand of Project Curve Appeal in their cities and have the potential for national and international exposure, as well. FOCAs appear on the PCA websites and promotional materials.

FOCA spokes models are not only beautiful and well-groomed, but are also classy, sophisticated, educated, well-spoken and respected in their communities. Other women can look to a FOCA as a positive example of how a woman with Curve Appeal should carry themselves.

When selecting FOCA, we are not only serious about recruiting quality women, but it is extremely important that those selected are realistically in a place in their life that will allow them to execute the responsibilities of Project Curve Appeal and being a Sister or the Pink City Sisterhood.


Are You Really Ready? Do you Really Qualify?


Financially Able



· Be passionate about our Mission(s)
 Be willing to participate in fitness and community service activities
·        Be willing to participate in fund-raisers
·        Have 2-3 days per month to commit to your chapter

·        Be able to pay to participate in Face Camp
·        Be able to attend the Annual National Convention which takes place the third weekend of October next year.
·        Be able and willing to pay national membership dues (waived till 1/2018).
·        Attend local events to promote
·        Participate in promotional photo shoots
·        Participate in commercials
·        Do voice-overs for video and radio promos
·        Record video promos
·        Promote online via social networks
·FOPC/Pink City Chicks must be between sizes 2 – 16
·        FOCA must be between size 12 – 26 clear skin and great hygiene
·        Have a phenomenal image and style 
·        Must be sexy yet classy
·        Must wear sufficient body foundation to maintain tight & neat look

Status, Personality and Lifestyle


·        Independent and sophisticated
·        Healthy and confident
·        Educated and well-spoken 
·        Outgoing and humble
·        Be able to speak in front of large audiences
·        Be able to promote and sell tickets to events
·        Be able to approach potential vendors and partners
·        Be able and willing to approach strangers to promote the mission and events
Must be photogenic
  • Be knowledgeable about the organization




FOCA spokes models are responsible for promoting the organization through social media, word of mouth, social events, etc. FOCA spokes models are also responsible for hosting events in their respective cities to bring awareness to the organization and the Movement.


All FOCA are required to perform community service as a team or as an individual on a regular basis. It is the goal of Project Curve Appeal to help improve the quality of life in our communities.


It is the responsibility of all FOCA teams to participate in a monthly health and fitness activity as a team. Project Curve Appeal’s mission is for all FOCA to live a healthy lifestyle. Group workouts can include walking, Zumba and other dance classes, cycling, and local gym memberships.


As an organization of women with common interest, it is a requirement that we support each other in all aspects of being a FOCA. Make it a point to support all other FOCA teams in their endeavors, by advertising, marketing, attending and representing other FOCA teams.


All models must conduct themselves in a respectful manner at all times. When out in public promoting events, it is important that all FOCA spokes models carry themselves with class, poise, and sophistication. FOCA are also expected to display high standards of social media conduct.


During any social events, gatherings, and at any Project Curve Appeal functions, FOCA are expected to present a clean and neat appearance and dress according to the nature of the event (i.e. nightclub dress codes, formal events, etc.). As a spokes model for the Project Curve Appeal brand, is imperative that you present the look of a fabulous FOCA at all times in public.

*Body shapers/foundation must be worn whenever you are promoting Project Curve Appeal to maintain a tight and neat look.

 Note: Next Face Camp is Feb 24-26, 2017 in Atlanta. The Cost is $289. Face Camp is Mandatoy and Full Payment is due by Jan 24, 2017. Please read information on face camp. Also, you need to complete a FOCA Screening Video. Local dues are FREE for FOCA. National dues are waived in 2017 and will resume January 2018.

Powered by Wild Apricot. Try our all-in-one platform for easy membership management